For RDNs and NDTRs to build their credibility as trusted resources and inspire improvements in consumer health and well-being through food and nutrition, they must create and communicate evidence-based, effective messages that reach audiences where they are. Clear, memorable messages are imperative in order to stand out in today's information-saturated communications environment. Join this session to learn from a strategic communications expert about the nuts and bolts of message development, with an emphasis on crafting engaging, relatable messages to be communicated through digital channels, particularly social media. You'll also see specific examples of how these messaging strategies were applied to create consumer-facing digital content about new early childhood nutrition recommendations from Healthy Eating Research, a national program of the Robert Wood Johnson Foundation.