Integrative and Functional Nutrition (IFN) is an exciting and rewarding career path for Registered Dietitians. However, jobs in IFN are few and far between. For this reason, many IFN dietitians choose the path of private practice. However, many practices suffer due to a lack of basic business and marketing knowledge. This webinar will outline a roadmap that allows an IFN professional to market, grow, and profit in private practice. Attendees will learn about several tried and true marketing strategies that bring new clients into the practice. They'll also learn how to leverage these clients by creating multiple revenue streams in their practice. Finally, attendees will learn how to plan and implement a basic sales funnel, allowing leads to convert to paying clients. Both cash-pay and insurance-based models will be reviewed. These businesses are essential for the growth and sustainment of the important service that IFN Dietitians provide.