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Your Story Your Brand

Webinar

Your Story Your Brand

Your Price $0.00 - $54.00

Join us for an exciting session on building a dining brand for your department, as well as for your own personal brand. Presenting a well-defined statement will help you differentiate your uniqueness in a way that your patients, residents, customers and guests value & appreciate. An original and appealing brand can even help to build workplace culture for your team. Examples of existing dining brands, key components to include in yours, and ideas to enhance the overall culinary experience will be shared. Tips for creating, developing & communicating your own personal brand will be highlighted as well. After all, it's your story, your brand, and your opportunity to share it with others.

Product Publish Details

Release Date: January 17, 2023

SKU: WEBMFNSYSYB0123

CPE Level: 2

CPEU: 1.00

Learning Objectives

  • List examples of dining brands that differentiate, provide value and elevate the guest experience.
  • Identify essential components to creating an authentic brand, both personally and for your dining program.
  • Implement strategies to share your story and your brand with relevant audiences.

Performance Indicators

  • 11.2.2 Works collaboratively with team to identify market trends and to target client/patient wants and needs.
  • 11.2.4 Collects, reviews and evaluates literature and data to define target audiences.
  • 11.4.1 Stays abreast of changing trends and technology in promotion, marketing and advertising products and services.

Amanda Goldman, MS, RD, LD, FAND

Amanda Goldman, MS, RD, LD, FAND

Speaker

Amanda Goldman, MS, RD, LD, FAND obtained her B.S. in Dietetics from Miami University and her M.S. in Clinical Nutrition from the University of Kentucky. She completed her dietetic internship at the University of Kentucky Hospital. Amanda is currently the Healthcare Industry Sales Strategist for Gordon Food Service. In this role, she utilizes her background to serve as a segment customer operational and financial subject matter expert for the national healthcare sales team. Prior to this position, Amanda was the System Director for the Catholic Health Initiatives Food & Nutrition Services national program. Concurrently, she worked as the Director of Diabetes & Nutrition Care for CHI Saint Joseph Health in Kentucky. Amanda is a Past Chair of MFNS and is also a Past-President of the Kentucky Academy of Nutrition and Dietetics.

Dana Fillmore, RD

Dana Fillmore, RD

Speaker

Dana Filmore received her BS in Dietetics from Eastern Michigan University. She is the Healthcare Marketing Manager for Gordon Food Service where she provides industry guidance shaping sales and marketing strategy within the healthcare and senior living segments, assuring relevant products, tools and solutions to meet customer business needs. Dana has served in various capacities for national nutrition and foodservice industry associations, including Past Chair for DHCC, Delegate at Large for the ANFP, and Business Partner Director for Michigan Association of Healthcare Foodservice.

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